Reply To: Best tools for feed optimisation & incremental sales (without going through an agency)?

[TTFV]

If you are using Shopify an inexpensive feed management tool like Simprosys can help tremendously with feed optimization. You can also do a lot with Merchant Center Rules (free and works with any feed/site), albeit that’s more complicated to implement.

For example, you can pull different feed fields into modifying/appending or completely building your titles.

DataFeedWatch and others can help somewhat to clean up, but won’t resolve systemic feed design issues.

At the core of it you need to use best practices when configuring your titles, descriptions, categories, GTINs, images, etc.