Forums › Forums › PPC › Best tools for feed optimisation & incremental sales (without going through an agency)? › Reply To: Best tools for feed optimisation & incremental sales (without going through an agency)?
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fathom53
GuestAugust 28, 2025 at 1:01 pmWe use Feedonomics for a host of reasons. The tool matters a lot less these days. It is more important that the person managing the feed can use the tool with a high degree of comfortability. What tool you go with will depend on what your tech stack is and how you plan to get information from your ecom store into GMC. If you don’t have tons of SKUs, nothing wrong with just using Google sheets as your feed tool of choice.
The increase in performance doesn’t come from the tool, it comes from the person using the tool to make their feed better based on common practices and knowing how to get the outcome they want. Lots of brands manage feeds in-house, just takes someone who wants to do it on an on-going basis and does not view it as a one and done task.