Forums › Forums › PPC › HELP – Need Feedback on Google Ads Campaign Structure & Budget Allocation › Reply To: HELP – Need Feedback on Google Ads Campaign Structure & Budget Allocation
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GuestAugust 26, 2025 at 8:39 pmYour structure is fine, the issue is budget weight Campaign B is clearly the highest return yet gets less than a third of spend, while PMax is eating the most budget at weaker efficiency and overlapping search. Shift more budget into B and scale it while holding PMax tighter until it proves incremental value.