Forums Forums PPC HELP – Need Feedback on Google Ads Campaign Structure & Budget Allocation Reply To: HELP – Need Feedback on Google Ads Campaign Structure & Budget Allocation

  • Available_Cup5454

    Guest
    August 26, 2025 at 8:39 pm

    Your structure is fine, the issue is budget weight Campaign B is clearly the highest return yet gets less than a third of spend, while PMax is eating the most budget at weaker efficiency and overlapping search. Shift more budget into B and scale it while holding PMax tighter until it proves incremental value.