Forums › Forums › PPC › Seeking Advice: PMax’s Bid Higher for New Customers vs. Only Bid for New Customers › Reply To: Seeking Advice: PMax’s Bid Higher for New Customers vs. Only Bid for New Customers

  • Available_Cup5454

    Guest
    August 25, 2025 at 8:36 pm

    Bid higher for new customers usually works better than only bid because it lets PMax keep the remarketing engine running while still leaning toward fresh buyers, only bid cuts off retargeting completely and tends to kill volume unless you’ve got a very large, clean list.