Reply To: Seeking Advice: PMax’s Bid Higher for New Customers vs. Only Bid for New Customers

[Own-Discussion-7607]

I think it’s a great feature but if your P Max is already working I don’t see a point in taking the risk in changing the bid strategy. If you are after you customers, I would have facebook be top of the funnel, where customers first interact. Then later on P Max can retarget them if the conversion tracking is set up correctly. Google is inherently more intent based compared to FB where you create demand!