Forums Forums PPC Seeking Advice: PMax’s Bid Higher for New Customers vs. Only Bid for New Customers Reply To: Seeking Advice: PMax’s Bid Higher for New Customers vs. Only Bid for New Customers

  • Aeneidian

    Guest
    August 25, 2025 at 9:50 am

    I think the promise is great, but in practice I find it lacking.

    You upload a bunch of past customers, and first of all, Google barely matches any, even though you provide email, address, phone number, name, and so on.

    And then, when you turn on only bid for new customers, it just applies a bid adjustment whenever someone is not in that already watered down list.

    IMHO, making a few custom audiences in GA4 that exclude existing customers (for example, people who access your portal, or log in, etc.) and excluding past converters works better.