Reply To: Are hashtags dead in 2025?

[BeKonstructiveM]

We generally only use two types of hashtags on content these days:

1) Branded
2) Hashtags for events or time-sensitive news – trending things like breaking news, sporting updates, Met Gala etc. Or events like conferences.

How useful they actually are varies from platform to platform but we find it is generally better to include the terms you want to be found for in the caption, not the hashtags. It will be interesting to see if/how this will change with Instagram content now becoming discoverable in Google search…