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Hashtags come from a time when that was the only way to link content, and the bots couldnt even read the tweets.
All you are doing is putting data into your content so the machines can look for what to tag it. It cant tell that if you wink in the video, the words spoken were a sarcastic joke. So maybe you put #joke and thats gunna recolor the entire piece of content.
But if you make a tiktok ranting about the government you dont need to put #politics. The whole dang video is politics. “it” knows, whatever it may be, whether thats the algorithm or search or whatever.
We’re back to using hashtags for their original purpose. If you start a series of videos where you talk about your dogs surgery you might help yourself by putting #dogjourney2025 in every post, so the algorithm knows those are linked content. If there is a social movement and you want your video shown to people who are getting interested in that movements content, put the hashtag in your videos. If you wanna talk to your followers about the movement indirectly, dont.
(for the record I dont work in social media this all speculative)
