Forums Forums PPC Help! My landing page does not convert Reply To: Help! My landing page does not convert

  • freak_marketing

    Guest
    August 22, 2025 at 10:36 pm

    One key reason your page may not be converting is that most of your copy focuses on your product, but doesn’t fully address the visitor’s pain points. To build trust and motivate action, your landing page should mirror the specific frustrations or challenges your audience is facing. When people feel understood, they’re more likely to believe your solution will work for them.

    Consider adding copy that speaks directly to the problems your audience wants to solve. For example, highlight the struggles they have with nutrition, confusion about plans, or lack of results. Acknowledge these pains clearly before introducing your offer. This approach helps visitors trust that you understand their situation and positions your solution as the right fix.

    If you start by mirroring their pain and then present your program as the answer, you’ll see improved engagement and conversions.