Reply To: How to optimize Google Search Ads for custom travel products？

[ppcwithyrv]

Run phrase/exact around high-intent terms like *custom tour* or *private driver*, and block junk with negatives.

Count form fills, quote requests, and calls as your main conversions so Smart Bidding isn’t flying blind.

Split campaigns by tours, transport, and brand, and keep the ads all about flexibility, trust, and quick quotes.