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Hello! Fellow SMM manager here, worked for a South Asian publication previously.
You’re asking a very broad question; all forms of content would resonate with an Indian audience, because there are many different Indian audiences. I think a better starting point would be to actually settle on a specific genre of content i.e. Fashion, Music, Art, and then find a specific niche within that. For example, a platform centered on Indian Contemporary Artists in the West.
Generally, Sports, Celebrity and Cultural platforms are always in demand, so that could be a starting point – but it’s really best to lead with gut, and build a channel that resonates with you, which in turn, should resonate with many others just like you.
Good luck!
