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No matter what tool you find, YOU (or someone with brains) has to oversee the output and analyse results / do testing. It isn’t going to be the same formula for every store.
I saw a post recently discussing how long titles weren’t penalised. It was very interesting but I didn’t dig too much further. Seems like it has validity – but like all things SEO, it isn’t a rule but more like a guideline.
Meta descriptions are hard because you are basically making a small ad. It should be the absolute strongest 150 characters about the product. It’s hard when you have similar products as well, which should not have duplicate meta descriptions.
So the best tool would be using any AI of your choice to do light research combined with the existing description (unless you know the product) in order to figure out what the best selling point/s are. Then you decide what the first thing to say is, followed by 2nd 3rd etc until your run out of your 150 characters.
The time spent on this can be cut down a lot if the description is already strong. Sometimes it’s good enough to use or reformulate. But other times, you need to figure out how other people present the same product. You’re trying to get ahead of them after all.
I’ve seen many people hawk AI tools but at the end of the day, you have to steer the ship. I suggest you figure out your own process incorporating the AI tool of your choice. I personally really like gemini 2.5 pro via google ai studio.
As you build your process, you will cut down on the time spent per listing. I don’t know what the best process is. You could generated meta descriptions for every item as a starting point. Put it in a sheet as one column. Next column could be a list of key selling points. Bold or select the one/s you think should be promoted.
Or you could go through one by one methodically. I have seen ads for tools that do all of this automatically. There’s a tool to automate anything you can imagine but I do not believe they are a good use of money. Do it yourself and get better at it – even if this isn’t your profession (it isn’t mine either). I want to get better so that I can personally do SEO, not rely on some tool and hope it’s working (without truly knowing).
