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People are saying “your brain” and similar, but if you are working on a site with tens of thousands of pages where you want to re-optimize the title tags, that would take forever to do manually and tools may be a good way to do it quickly.
I haven’t done this exactly yet, but have been meaning to try it: you could use n8n.io and create a workflow. First, probably manually export the URLs, title, and meta from Screaming Frog or similar, and feed it to n8n. You could combine that export with GSC page data and remove the pages that are already doing well so you are just optimizing underperforming pages. Then have n8n get GSC access, go in and grab the query data for the URL, possibly research those queries or the words from the URL, title, or meta descriptions in an SEO tool, and then use ChatGPT or similar to write the title and meta descriptions (prompt would be super important), and then export them all in a doc. You then could mass import all of them to Yoast.
It’s not going to be as good as manually writing them, but at least they’d be optimized for queries you get clicks/impressions for and be written better than just “Product Name | Brand Name” like a lot of sites have.
