Forums › Forums › Social Media › How do you scale social content creation across dozens of franchise locations? › Reply To: How do you scale social content creation across dozens of franchise locations?

  • timhill22

    Guest
    August 20, 2025 at 12:22 am

    I don’t think there’s an easy answer here because humans are involved and localization is almostttt impossible to do centralized. The way I’ve handled it in the past is to build content creation into the KPIs of venue managers and build this up as a capability across the whole company. It is slow going but I think its the best way so that you develop distributed capabilities overtime for authentic content creation that works at each location. Putting in place dedicated Slack channel for the venue managers, fortnightly all-in calls, monthly creator collabs, style guides, internal leaderboards are all things that can help too.