Reply To: How do you scale social content creation across dozens of franchise locations?

[ladytealscurios]

I feel like Barnes and Noble stores do a good job of this, especially on TikTok. Honestly, each location should be doing their own social media and that should be included in the location’s marketing budget. Specifically for social media the posts are going to be deprioritized if they are duplicate posts anyways. You could easily create a content plan for each franchise to follow that is like a library of videos for them to reproduce with their own team.