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Full transparency, I am on the ThoughtMetric team (we also use ThoughtMetric internally so I can attest to it very well as it is a big part of my own reporting setup).
If you’re a one-person marketing team juggling GA4, ad platforms, and spreadsheets, the smartest move is to simplify. For e-commerce specifically, ThoughtMetric can take a lot of that manual work off your plate. It pulls in data from Meta, Google, TikTok, and Shopify (or other carts) automatically and gives you a clean attribution view without the spreadsheet chaos. You’ll see which channels, campaigns, and even ads are actually driving purchases.
