Forums › Forums › PPC › Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?) › Reply To: Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?) MediumBullfrog8688 Guest August 21, 2025 at 11:32 am Depends on what the client prefers to be their source of truth, if they can trust GA4 data just report out of there but optimize from ads
