Reply To: Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?)

[QuantumWolf99]

I automate most client reporting through Looker Studio with direct API connections to all platforms… saves hours of manual data pulling and creates real-time dashboards that update automatically. Way better than jumping between native platforms.

For high-ticket B2B like you’re describing, I layer in HubSpot integration to track full customer journeys from first click to closed deal… the offline conversion setup is crucial for accurate attribution when sales cycles are 30+ days.

Triple Whale or Northbeam are worth considering if budget allows… they handle multi-touch attribution better than GA4 alone.