Forums › Forums › PPC › Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?) › Reply To: Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?)

  • History86

    Guest
    August 20, 2025 at 2:26 pm

    Depending on your budget.

    Fivetran -> bigquery -> Looker would be my way to go if you can do this yourself.

    There’s lots of SQL capabilities in bigquery that can get you some fantastic tables for reporting.

    Otherwise, have you considered a CDP or an alternative to a CDP?
    Is your branch ecommerce, d2c, b2b?
    Does your tech stack has a CRM?