Forums › Forums › PPC › Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?) › Reply To: Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?) Available_Cup5454 Guest August 20, 2025 at 7:55 pm Pick one source of truth, connect all platforms to it, and drop the extra metrics. That keeps reporting consistent and fast.
