Forums › Forums › PPC › Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?) › Reply To: Performance Marketers: How do you handle reporting & analysis? (GA4, Looker, Excel?)
-
dani_estuary
GuestAugust 20, 2025 at 2:38 pmHonestly for a one person team I’d keep it simple. Looker Studio hooked up to GA4 plus the ad platform APIs will cover 80% of what you need without paying for anything. You can build a basic dashboard once and then it updates daily so you’re not copying numbers into Excel. Hubspot has some native connectors too which makes stitching conversion data back in a lot easier. If you want to get fancy later you can add BigQuery as a data store, but don’t overcomplicate yet imo
Couple qs for you: how often do you actually need fresh data, daily or weekly? Do you care more about top of funnel (spend, clicks) or closed deals and ROI in Hubspot? Knowing that helps figure out whether free tools are enough or if you’d want something that automates the plumbing.
And as a bit of shameless promo: if you ever get tired of wiring APIs and fixing dashboards, Estuary is good for just piping your ads + GA + Hubspot data into one place (like Snowflake or BigQuery) automatically so Looker or Hubspot reporting just works. I work there, so bias alert, but it’s nice for solo marketers.