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Duane, 10 years doing it, 10 years I’ve been amazed by the work you’ve done. Awesome.
You know what would be great? It would be extremely interesting to know what kind of compensation model agencies worldwide use. For example, in mine, we have a tiered system where the commission percentage we charge the client varies based on the investment – the higher the investment, the lower the percentage.
In addition, we charge one-time fees for campaign creation. But aside from that, we don’t charge anything else.
I know of other agencies that, on top of that, charge a fixed fee, others that don’t charge for campaign creation… and others that still follow the model of “the advertising account belongs to the agency and there is no cost transparency.”
Anyway, I’m super grateful for your work!! Keep it up!!
