How to Use Keyword Match Types in Google Ads
Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns…
How to Build Relationships through Email Marketing
As a Fractional CMO who always has to remind potential clients of the importance of email marketing, I think it is important to look at…
Five Highly Effective Ways to Use Serpstat
Have you ever felt familiar with a program but sensed that you still need to explore all its capabilities fully? Like something is holding you…
Enterprise Sites Are Where Technical SEO Shines
Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It…
Predicting the Future of Purpose, AI, and M&A at the Cannes Lions
If the Cannes Lions festival is anything, it’s a stage-setter for the rest of the year. In ADWEEK’s third and final episode of The Cannes…
Influencer Management 101: Building Strong Relationships
The beauty of influencer marketing is using other people’s sphere of influence to grow your business. 25% of marketers use influencer marketing to promote products…
Is OSO, organic search optimization, the new SEO? • Yoast
There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the…
5 Simple Steps to NIST Compliance
5 Simple Steps to NIST Compliance Ensuring compliance with the National Institute of Standards and Technology (NIST) guidelines can seem like a daunting task. However,…
The Importance of SEO for Startups
In the competitive world of startups, visibility is key to success. One of the most effective ways to ensure that your startup gets noticed by…
Our Ranking Systems Aren’t Perfect
Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be…