The beauty of influencer marketing is using other people’s sphere of influence to grow your business.  25% of marketers use influencer marketing to promote products…

There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the…

In the competitive world of startups, visibility is key to success. One of the most effective ways to ensure that your startup gets noticed by…

Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be…

Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on…