Snapchat Highlights the Flaws of Last-Click Attribution
Social media platforms want to wean the industry off of last-click attribution as a means to measure the true impact of their ad campaigns, because…
Social media platforms want to wean the industry off of last-click attribution as a means to measure the true impact of their ad campaigns, because…
We’re all trying to increase our SEO authority and link-building is an important tool. But while the prospect of cheap links sounds alluring, it’s likely…
AI continues to drive significant change in the search marketing. While Google has long been the primary focus for SEOs, new advancements and releases from…
How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal…
With the continuous evolution of the Internet and technology, businesses have changed their marketing strategies. Marketing, which previously existed in the form of pamphlets and…
Today, I’ll show you the best content optimization tools I use to achieve a ridiculous 98.25% ranking success rate in Google. And don’t worry: I…
With the ever-increasing popularity of e-commerce, it’s unsurprising that there are many platforms where people can buy and sell. Originally, most people chose to do…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of…
How do you use newsjacking for link building? That’s what we’re discussing today with a lady who has a prior career as a journalist, and…
“Open Bidding decimated header bidding,” Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified…