Local SEO: Your Starter Guide
Blog / Niche SEO / Local SEO: A Quick Starter Guide What is local SEO? Local Search Engine Optimization (Local SEO) is a digital marketing…
What is Digital Marketing Analytics? A Guide to Using Data to Grow
Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is…
October and November AI Overview Trend
October and November AI Overview Trends: What They Mean for Holiday Campaigns With Black Friday and Cyber Monday around the corner, we’re really looking forward…
The Ultimate Local SEO Guide: How To Rank In Google Maps
If you run a brick-and-mortar business, it’s crucial to get your location ranking for relevant Google Maps searches. Why is that? There are two primary…
ABC News Has a New Office Space for 2025
Top of the Ticker: ABC News is saying goodbye to its longtime home on New York’s Upper West Side. The network is moving south to…
What Is a Marketing Funnel? Complete Beginner’s Guide
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become…
Strategies for Websites and Apps
In today’s competitive digital landscape, effective traffic monetization is essential for maximizing the revenue potential of websites and apps. Whether you’re running a blog, an…
Mastering Shopify SEO with Backspace Marketing: Actionable Tips for E-Commerce Growth
In the competitive landscape of e-commerce, search engine optimization is vital for ensuring online stores stand out. Shopify merchants, in particular, must adopt tailored…
75 SEO Resources I (Probably) Can’t Live Without
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which…
What It Is & How to Create It
What Is SEO Content? SEO content is website content (such as blog posts, product pages, and images) that’s optimized to appear prominently in search engines…