Hype, Reality, and Real Case Studies
AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your…
Google Organic SERP API after update num100 parameter: what’s next?
When working with Google data, it’s crucial to remember that Google operates as a third party, dictating the rules of engagement. This applies to Serpstat…
What Is Content Marketing? Strategy, Examples, and How to Start
Content marketing is the practice of using valuable, audience-driven content to build trust, guide buying decisions, and generate long-term business growth without relying solely on…
How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve always happened on social media, forums, news sites,…
5 Ways to Optimize Content for Perplexity AI
A recent analysis from Metehan Yeşilyurt, Co-Founder and Chief Growth Officer at AEO Vision, uncovers information on how Perplexity may rank content. Knowing about potential…
AI Is Disrupting Everything. Why Not Podcasting?
The technology is used for back-end efficiencies, but a startup replacing hosts with AI has raised new questions about the future of the form. Source…
How to write an effective summary for your content • Yoast
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both.…
From Efficiency to Ethics: The Legal Industry’s Reckoning with AI
Artificial intelligence is no longer a distant concept for the legal profession—it is already embedded in daily practice. A new study conducted by Anidjar…
Is you Guys Doing Something New in Local SEO
Hello Guyss!! I’ve been seeing that local keyword ranking is dropping, Google is giving more preference to the listing website like yelp or houzz. What…
September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift. AI tools cited Reddit more…