Why AI Will Be a Key Part of Your Team, Not a Replacement

Why AI Will Be a Key Part of Your Team, Not a Replacement

The Evolution of PPC PPC account managers live very different lives than they did 10 years ago. Though experts in 2009 by no means had an easy life having to check spend, conversions, CTR, bounce rate, average position, quality score, negative keywords, and impression share, ultimately, their job rarely would’ve felt overwhelming. Now looking back, […]

Facebook Power 5 Ad Tools: What Marketers Need to Know : Social Media Examiner

Facebook Power 5 Ad Tools: What Marketers Need to Know : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […]

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana […]

The Featured Snippet Cheat Sheet and Q&A

The Featured Snippet Cheat Sheet and Q&A

Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with […]

Is Crawl Budget Optimization of Website Important for SEO

Is Crawl Budget Optimization of Website Important for SEO

Let me summarize all the basics that you want to know about the crawl budget ahead of talking in-depth about how to optimize it. This is to ensure that you get the point behind the importance of optimizing the crawl budget of your website.  Another reason for summarizing the important aspects of the crawl budget […]

Measuring content performance in GA: enhanced engagement metrics

Measuring content performance in GA: enhanced engagement metrics

In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content performance. This second instalment will run through some smart ways to overcome these challenges by expanding your measurement approaches using GTM. These new tracking techniques don’t require you to […]

Get More Data With Google Analytics and Search Console

Get More Data With Google Analytics and Search Console

Doing on-page SEO takes a lot of time and having all the data that you need in one tool saves you the hassle of jumping from one tool to another. With Netpeak Spider’s new update, you get just that. Last October 17, Netpeak Spider released its version 3.3 update where it allows users to integrate […]

Scroll to Top