How AI Changes Email Marketing Campaigns: From Strategy to Execution
GenAI isn’t some futuristic concept anymore. It’s a reliable assistant that is reshaping email marketing in ways that save time, boost engagement, and open new…
How Much Does an Influencer Make? A Data-Driven Breakdown
How much do influencers make? It’s a question that sparks curiosity among marketers, brands, and content creators alike. Whether you’re thinking of becoming an influencer…
What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly…
What You Actually Need to Know
You’ve probably already realized there’s value in appearing in AI answers that appear in response to user prompts in tools like ChatGPT and Perplexity. Gaining…
The Trade Desk Posts Q3 Gains With 85% of Clients Now on Kokai
The numbers $739 million: Revenue for Q3 2025, up 18% year-over-year (vs. $628 million in Q3 2024). 20%: YoY revenue growth for the first nine…
Last-minute Black Friday SEO prepping for ecommerce stores • Yoast
Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black…
Seeking Advanced Monetization Strategies for a Long-Standing, High-Traffic (50M Clicks/Week) Gaming Site
I'm looking for some high-level advice from the community on how to best monetize a niche website I've been running for the past decade. First,…
America’s Deadliest States for Senior Drivers Revealed: Where Are Older Motorists Most at Risk?
A new nationwide study has revealed where senior drivers face the highest risk on U.S. roads — and the results show alarming differences between states.…
AEO (Answer Engine Optimization): How to Get AI Generator to Mention my Business
More than half of searches in 2025 don’t lead anywhere. People get answers from ChatGPT, Perplexity, and Gemini without clicking a single link. Not showing…
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands…