The Emerging Features and Innovations That Will Shape Search
The world of SEO is always changing, but 2025 brings some major updates. Search engines are getting better at understanding what users really want when…
Digital Marketing Courses for Beginners: What to Learn First
If you are new to digital marketing, choosing the right course can help you build strong foundational skills and learn how different online channels work…
Top tools and templates for 2025
Build a social media calendar that actually works. We’re sharing our go-to tools, tips, and templates (including a free one!) to help you crush your…
Skip LLMs.txt, Earn Trust on Quora & Reddit
Blog / Studies & Surveys / How to optimize for ChatGPT: LLMs.txt doesn’t matter but brand mentions on Quora and Reddit do SEO and Content…
How to Choose a Digital Marketing Agency That Actually Delivers
You found a digital marketing agency that feels like the one. The pitch was perfect. They “get” your goals. Their case studies are impressive. But…
9 Killer Ecommerce Email Marketing Strategies for Maximizing ROI
The dynamics of e-commerce marketing have changed on a considerable level in recent years. The majority of online retailers and ecommerce businesses keep finding ways…
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs across six AI platforms, I found they linked…
7 Best Link Building Tools for 2026 [Free + Paid]
Building backlinks (links from other sites to yours) has long been one of the most effective ways to improve your authority and SEO performance. As…
Google, EA, and Others Reset Their Sports Marketing Strategies
As brands everywhere align themselves with sports franchises, each collaboration has to become even more distinct to engage fans. At ADWEEK House’s Raceway activation at…
the ultimate guide to canonical URLs • Yoast
Imagine telling someone that www.mysite.com/blog/myarticle and www.mysite.com/myarticle are actually the same page. To you, they’re the same, but to Google, even a small difference in…