Monday’s First Things First – Adweek

Monday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 15 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According […]

How To Increase CTR For Your Content

How To Increase CTR For Your Content

Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. If you have a high CTR but you’re not seeing purchases from those users, you are likely targeting the wrong audience. […]

search engines don’t index everything just because it’s online – SEOprofiler Blog

Google’s John Mueller said on Twitter that search engines don’t index everything just because it’s online. You need unique and compelling content that users recommend to others: The best way to improve indexing is to create great – unique & compelling – content that users have been seeking out, and which users recommend to others. […]

What is Google Search Console? Dive in with this Beginner’s Guide

What is Google Search Console? Dive in with this Beginner’s Guide

If you’re just starting your SEO strategy, you may be overwhelmed by all the complicated, expensive offerings out there to analyze site pages, authority, backlinks, and SEO. But if you want to rank on Google, you have to dive in with something. A great place to start is by using Google’s own free tools. If […]

How Holler and Ad Council are Supporting Mental Health Dialogues

How Holler and Ad Council are Supporting Mental Health Dialogues

July 21st, 2020 Humanity Erica Perry 2020 has been a particularly tough year for mental wellness and online conversations. Now more than ever we know a simple “how are you doing?” goes a long way, but starting a candid conversation about mental health is not easy for everyone. In light of the past few months, […]

What Are Keywords? How to Use Them for SEO

What Are Keywords? How to Use Them for SEO

Keywords are the words and phrases that people type into search engines to find what they’re looking for.  For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody […]

#326: My Top 10 Digital Course Mistakes (And How To Avoid Them)

#326: My Top 10 Digital Course Mistakes (And How To Avoid Them)

It’s hard to believe it, but I’ve been creating digital courses for 10 years now! And along the way, I’ve succeeded, I’ve failed, and I’ve definitely tripped a time or two. In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn […]

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