Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They make […]

A snippet is a site’s business card in search results and a free way to drive organic traffic to your site. The appearance of a page in the SERP largely determines whether a user visits it or passes by. Therefore, it is important to keep track of how your site is displayed in the SERP. […]

Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk. But with the wealth of groups to choose from, finding the right one to join can be overwhelming if you’re new to the space. To help, we […]

As marketers we all know that SEO important. Afterall, if done right it can see a 14.6% conversion rate. But when you’re dealing with management who are lacking even the most basic knowledge of marketing, how do you explain the importance of SEO? And most importantly, how do you persuade them to give you that […]

Even if you know your audience, experiment with various marketing and communication tactics, and identify your best practices, your efforts can still produce poor results if you don’t benchmark against and learn from your competition.  This is where competitive analysis (a part of wider market research) becomes important.  In this step-by-step guide, we’ll walk you […]

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales […]

Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also heavily involved in the marketing of Yoast and with Yoast SEO Academy: the online courses platform. Tags are very popular. […]