Search is evolving faster than ever—and that’s opening up a big new opportunity for PR teams. Thanks to AI-powered search engines like Google’s AI Overviews,…

Using schema markup from Schema.org has long been a staple of SEO campaigns, but did you know that it also matters for AI search? Using…

Large language models, also known as LLMs, are advanced AI systems that were pre-trained on large data sets designed to recognize human language and generate…

In recent months, SEO news feeds have been buzzing with discussions around Google’s latest update: AI Overview. This is a section, featuring an extended AI-generated…

There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the…

Search engine optimization has always been one of the most powerful ways to attract high-intent traffic, and its value has only grown in the age…

What Is Answer Engine Optimization? Answer engine optimization (AEO) is a set of marketing practices used to increase your brand’s visibility in AI-generated answers—like Google’s…