Zero-Click Search and the Rise of AI Overviews
Has your organic traffic jumped off a cliff from late 2024 into 2025? If the answer is yes, know that it wasn’t your fault. Traffic…
How to Rank in AI Search (+ Checklist)
When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned…
14 expert-backed tips for success
Nonprofit organizations do great things to make the world a better place — and often on a shoestring budget. Driving awareness to your cause is…
How to Optimize for AI Overviews: Complete SEO Guide 2025
“Do you write texts tailored to AI Overviews?” It is the question clients most often ask our content studio, WordFactory. “Yes, we do. Since 2016!”…
96.98% of Clicks Happen in the Top 10 Search Results
How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed 458 billion clicks and 17 trillion impressions from Google…
Social Media KPIs That Top Growth Companies Track
Effective measurement powers smart decisions. In the realm of social media marketing, knowing which key performance indicators (KPIs) to track separates successful growth companies from…
Tools + Use Cases for Marketers
Using artificial intelligence (AI) in marketing can improve, automate, and optimize your marketing activities. And it’s key for a modern growth strategy. For instance, a…
The psychology of scannable content and bullet points • Yoast
Your content has 15 seconds. That’s it. In those precious moments, your reader’s brain makes a critical decision: scan or abandon. The statistics are sobering. Users…
Sony’s NFL Headsets Are Already Delivering Millions in Media Value
Ahead of the 2025-2026 NFL season, the league announced Sony as a technology partner for new coaches’ headsets. The news marked the end of a…
Everybody talks about tracking AI visibility and doesn’t care about tracking basic things like rankings in Bing SERP
Although: 1/ Bing sends the same, and often more traffic than AI chats. 2/ Bing is often a data source used by ChatGPT. 3/ Bing…