Structured Data in the AI Search Era
Structured data is a way to label and organize the information on your webpages so machines (and AI) can understand it. Google defines it as…
How to use Instagram auto-reply to get leads, sales, and more
You may have noticed a change in how brands and creators are sending people to off-platform content from Instagram. Rather than pointing users to a…
How Brands Can Win Real Estate in AI-Powered Search
In traditional SEO, ‘real estate’ refers to the layout of a search engine results page. Results that appear near the top of the page are…
Social Media Calendar Guide: Plan, Post, & Grow (Free Template)
A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in…
How to Start a Successful Blog in 2025 in 20 Steps
Starting a blog in 2025 may seem like a daunting task that is impossible to do successfully. Does anyone even read blogs these days? You…
6 Efficient Ways to Maximize Visibility
Ads and SEO are two different ways to get your business in front of your targeted audience by ranking higher on Google, but they work…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter…
Nearly Half of Holdco Staffers Want Out, Survey Finds
All is not well at advertising agencies—especially those owned by major holding companies. Amid layoffs, consolidation, and the rise of generative AI—which could eliminate jobs…
What You Need to Know
Search is no longer just about matching the exact words you type. Modern search engines aim to understand what you mean, not just what you…
Researching New Markets: A 3-Step Guide
Analyzing a new market may sound like an overwhelming task. However, like many other challenges, it is not too hard to do. Based on best…