Allow GPTBot to Crawl Your Site
Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don’t block…
Category: SEO Tips
How To Identify & Best Optimize for User Search Intent. The Step by Step Guide
Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I…
How to Create Your First Claude Skill (Tutorial)
Every time you open Claude, do you type the same things over and over? Your business details, your tone, your rules, all from zero, every…
Google May 2026 Core Update: Reddit Up, YouTube Down
Blog / Studies & Surveys / May 2026 Google Core Update: Reddit now holds nearly 5x more TOP 3 positions than YouTube Written by Yevheniia…
Measuring the ROI of AEO: A Framework for AI Visibility
Your finance team has a fair question. You want to spend money getting your brand cited in ChatGPT and Google AI Overviews, but those citations…
What It Is and How It Affects AI Visibility
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand…
7 Tactics for SEO and Brand Growth
Wouldn’t it be nice to know how often people search for your brand instead of your competition? That’s exactly what share of search (SoS) can…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step away from being folded into content or web…
A how-to guide (+ top tools)
A Google Ads competitor analysis involves monitoring and evaluating the advertising campaigns of competing businesses in your industry. The goal is to learn about their…
Retail Leaders Weigh AI’s Impact on Discovery – Search Engine Watch
Welcome back! Highlights from today’s newsletter🔍 GenAI is changing search, but Google is still where people start👁️ Invisible to AI = Invisible to customers🔄 Standby…