Hype, Reality, and Real Case Studies
AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your…
AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your…
When working with Google data, it’s crucial to remember that Google operates as a third party, dictating the rules of engagement. This applies to Serpstat…
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve always happened on social media, forums, news sites,…
A recent analysis from Metehan Yeşilyurt, Co-Founder and Chief Growth Officer at AEO Vision, uncovers information on how Perplexity may rank content. Knowing about potential…
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both.…
Hello Guyss!! I’ve been seeing that local keyword ranking is dropping, Google is giving more preference to the listing website like yelp or houzz. What…
September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift. AI tools cited Reddit more…
YouTube released a video to clarify how its recent update to advertiser-friendly guidelines affects creators. The company acknowledged communication gaps and outlined what it has…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease…
For years, SEO was centered on one question: How do I rank higher on Google? Backlinks were the backbone of that system, giving websites the…