Category: SEO Tips

As search engines evolve into AI-driven search ecosystems, the old ways of measuring performance are starting to fall short. Metrics like clicks and impressions only…

Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a…

The world of email marketing has changed. The “batch and blast” era? Gone.  Those generic emails fired into the void, praying for a click, are…

If your website’s organic traffic has dropped recently, you’re not alone. Many site owners have noticed a steady decline in organic visits, even when their…

Blog / Studies & Surveys / Social media traffic 2025: How does it compare to organic and AI traffic channels? SEO and Content Marketing Expert…

Has your organic traffic jumped off a cliff from late 2024 into 2025? If the answer is yes, know that it wasn’t your fault.  Traffic…

When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned…

“Do you write texts tailored to AI Overviews?” It is the question clients most often ask our content studio, WordFactory. “Yes, we do. Since 2016!”…

How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed 458 billion clicks and 17 trillion impressions from Google…

Using artificial intelligence (AI) in marketing can improve, automate, and optimize your marketing activities. And it’s key for a modern growth strategy. For instance, a…