SEO as Brand Infrastructure: Why Search Visibility is a Moat
Regardless of your industry, competition will be ever-present, meaning you need a way to safeguard the customer base you worked so hard to build. In…
Category: SEO Tips
How Much Does Google Ads Cost? (2025 Data + Insights)
I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the…
Why Micro-Influencers Are the Future of Social Media Marketing
Social media marketing has gone through a serious makeover. Big celebrities and mega-influencers? Their shine has faded a bit. People just don’t trust them the…
You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.
Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like…
What Are Keywords? Intro + How to Find and Use Them
What Is a Keyword in SEO? A keyword is a term or phrase people enter into search engines. Including keywords in your content may help…
From longform to key takeaways, in seconds. Meet Yoast AI Summarize • Yoast
Today, we’re excited to welcome Yoast AI Summarize to our growing family of AI features. Just like our other AI tools, this new feature is…
Pages appearing as crawled but currently not indexed on GSC, but when I inspect URL they appear as indexed
When I check the page indexing report in GSC, I have a bunch of pages coming up as "Crawled – currently not indexed", but I…
Getting Cited in LLMs: A Guide to LLM Seeding
Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an…
Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic…
EU Fines Google $3.5 Billion & Must Divest Part Of Ad Business
The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of…