Measuring the ROI of AEO: A Framework for AI Visibility
Your finance team has a fair question. You want to spend money getting your brand cited in ChatGPT and Google AI Overviews, but those citations…
Category: SEO Tips
What It Is and How It Affects AI Visibility
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand…
7 Tactics for SEO and Brand Growth
Wouldn’t it be nice to know how often people search for your brand instead of your competition? That’s exactly what share of search (SoS) can…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step away from being folded into content or web…
A how-to guide (+ top tools)
A Google Ads competitor analysis involves monitoring and evaluating the advertising campaigns of competing businesses in your industry. The goal is to learn about their…
Retail Leaders Weigh AI’s Impact on Discovery – Search Engine Watch
Welcome back! Highlights from today’s newsletter🔍 GenAI is changing search, but Google is still where people start👁️ Invisible to AI = Invisible to customers🔄 Standby…
Tips to find inspiration • Yoast
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas?…
Help improving a site
I have a website where i've been posting blogs twice a week for a year now. And maintaining site health but it's just not improving.…
Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React
Key Takeaways Chartbeat data tracking more than 2,500 news sites globally shows Google search referrals declined 33 percent in 2025, with small publishers (fewer than…
Microsoft Web IQ Gives AI Agents Bing Grounding APIs
Microsoft announced Web IQ, a set of grounding APIs that let AI agents pull information from Bing’s search index. The company calls Web IQ “a…