The Hreflang Magic Trick – It Routes, It Doesn’t Rank
In 2018, Glenn Gabe published one of the more puzzling SEO case studies of the decade. A client was canonicalizing UK and Indian hreflang URLs…
Category: SEO Tips
Daily Search Forum Recap: October 27, 2026
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease…
How to Build Brand Authority for AI Search
A brand can publish useful content, rank for relevant keywords, and still be missing when someone asks an AI platform which company to choose. That…
ChatGPT’s Search Data Keeps Changing
TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and…
How to Run a 30-Day AEO Pilot for an Agency Client
A 30-day AEO pilot should answer a practical agency question: can we identify a valuable information gap, improve the underlying answer, and collect enough evidence…
How to Use Google Flow For Beginners (Step-by-Step)
Google Flow is Google’s AI video studio. You describe a scene in plain words, and Flow turns it into short video clips with sound, music…
Which Tools Are Worth It?
Blog / Best Marketing Tools / 10+ Semrush alternatives: Compared by features and data coverage Writer, Editor, YouTuber and Founder of Spark Content Agency. Megan…
How Practices Get Found in Google and AI Search
Dental SEO is the work of making your practice the one Google and AI assistants surface when someone nearby needs a dentist. It comes down…
How to Build AWESOME Backlinks in 2022 (9 Proven Strategies)
Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link-building strategies that are working GREAT right…
How Serpstat Recalculates Organic Traffic for AI Overviews
Serpstat has updated its organic traffic estimation algorithm. The updated model considers a site’s organic rankings, whether an AI Overview appears in the search results,…