How to Measure Brand Value in Zero-Click Search
Key Takeaways: Branded Search Volume as an Anchor: Zero-click exposure in AI Overviews creates psychological brand anchoring. Monitor Google Search Console for spikes in “Brand…
Key Takeaways: Branded Search Volume as an Anchor: Zero-click exposure in AI Overviews creates psychological brand anchoring. Monitor Google Search Console for spikes in “Brand…
Let me say this upfront: AI search isn’t “unfair.” It’s just brutally honest. Google, ChatGPT, Gemini, Perplexity, AI Overviews — they don’t feel your brand’s…
TL;DR: There are actionable steps marketers can take today to prepare for agentic commerce Agentic commerce will impact all commercial activity on the Internet, not…
The best certifications for remote jobs in 2026 include courses from Google, Meta, Microsoft, and Amazon Web Services (AWS) that focus on high-demand digital skills.…
Blog / AI & Search / Understanding Google’s AI Mode: Key features & updates Written by Daria Chetvertak SEO and Content Marketing Expert at SE…
Through training on web-scale data and RAG (retrieval-augmented generation), LLMs are forging a second index of the internet. Here’s what we mean. Google’s massive search…
Founded in 2022, Perplexity offers an AI-powered search engine. AI tools offer a new way to search for factual information, where Perplexity stands out as…
ChatGPT processed 2.5 billion prompts per day as of July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches…
Google AI Mode changes how search results are displayed and content is discovered. Instead of 10 blue links, users now see AI-generated summaries, fewer clickable…
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the…