Category: SEO Tips

BLUF stands for “bottom line up front”. You put your main point (or conclusion or key finding) in the first sentence, then the detail the…

Free SEO tools let you cover most of the SEO basics — checking AI visibility, researching keywords, and auditing your site — without spending a…

Your jewelry can have all the bling, but first, people need to find it. Whether you sell ready-to-wear pieces, craft custom designs, or make jewelry…

If your website gets 339K Google impressions in 6 months, what would you focus on next? A) Publish more content B) Improve CTR C) Build…

Key Takeaways Content strategy buy-in often breaks down in translation to non-marketers, even when the strategy is sound.   Lead with what your stakeholder already measures.…

In 2018, Glenn Gabe published one of the more puzzling SEO case studies of the decade. A client was canonicalizing UK and Indian hreflang URLs…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease…

A brand can publish useful content, rank for relevant keywords, and still be missing when someone asks an AI platform which company to choose. That…

TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and…

A 30-day AEO pilot should answer a practical agency question: can we identify a valuable information gap, improve the underlying answer, and collect enough evidence…