How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing
Key Takeaways Content strategy buy-in often breaks down in translation to non-marketers, even when the strategy is sound. Lead with what your stakeholder already measures.…
Author: seohelper
My client wants to drop my flat retainer and pay me per sale instead
Three months into working with this client, things are going fine. Posts are consistent, engagement is up, and they are happy enough that they renewed…
The Hreflang Magic Trick – It Routes, It Doesn’t Rank
In 2018, Glenn Gabe published one of the more puzzling SEO case studies of the decade. A client was canonicalizing UK and Indian hreflang URLs…
Daily Search Forum Recap: October 27, 2026
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease…
How to Schedule a Post on Facebook: Pages, Profiles + Groups
I run a Facebook group called Freelancers Who Work Smart, Not Hard, but, for ages, I managed it the hard way, not the smart way.…
How to Build Brand Authority for AI Search
A brand can publish useful content, rank for relevant keywords, and still be missing when someone asks an AI platform which company to choose. That…
The Secrets of Human Behavior Applied to Social Ads : Social Media Examiner
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in…
ChatGPT’s Search Data Keeps Changing
TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and…
How to Run a 30-Day AEO Pilot for an Agency Client
A 30-day AEO pilot should answer a practical agency question: can we identify a valuable information gap, improve the underlying answer, and collect enough evidence…
Meta says shopping is Muse’s primary use case
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Meta shared some insights into the usage…