What Is Earned Media? The SEO and AEO Case for Press Coverage in 2026
You can spend a lot of money on ads. You can publish great content. You can build backlinks through outreach. But there is one type…
How to Be the Trusted & Featured Brand
Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before…
X adds AI article summaries in-stream
Users will be able to press a button to get an AI-generated summary of the key points of any long-form article posted in the app. …
How to get backlinks — Link building guide
Ilkhom Chakkanbaev How to build backlinks? Off-page optimization for a site is an integral part of SEO promotion, which requires constant analysis of the links…
15 Marketing Conferences to Attend in 2026
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on…
30+ Instagram statistics marketers need to know in 2026
Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy. Instagram is a tricky platform to…
How One SEO Consultant Turns Semrush’s AI Sentiment Insights into Traffic and Visibility
Zbyněk Fridrich is a freelance SEO specialist and last year’s winner of the Best SEO Project award in the Czech Republic. With 17 years in…
How to Create a Successful YouTube Channel in 8 Easy Steps
There’s little question that people love YouTube. After all, the platform has developed from a small website famous for cat videos and juvenile pranks into…
Fospha’s Insights to Unlock eCommerce Growth in 2024 – Search Engine Watch
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…
Rethinking SEO in the Age of AI with Alain Schlesser • Yoast
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way…