The Second Index: How LLMs are Forming a Parallel Internet
Through training on web-scale data and RAG (retrieval-augmented generation), LLMs are forging a second index of the internet. Here’s what we mean. Google’s massive search…
23 Best Newsletters for Marketers and Creators in 2026
Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I’m the kind of…
Perplexity AI User and Revenue Statistics
Founded in 2022, Perplexity offers an AI-powered search engine. AI tools offer a new way to search for factual information, where Perplexity stands out as…
ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites
ChatGPT processed 2.5 billion prompts per day as of July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches…
Building Email Communities: How to Grow a Raving Audience
Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? In…
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Google AI Mode changes how search results are displayed and content is discovered. Instead of 10 blue links, users now see AI-generated summaries, fewer clickable…
Strategies for D2C and E-commerce Marketers – Search Engine Watch
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the…
YouTube Expands Text of Variable Subscriber Notifications
YouTube is expanding its test of variable channel subscriber notification frequency, which reduces the amount of push notifications that are sent to subscribers if they…
What is NLWeb (Natural Language Web)? • Yoast
Natural language is quickly becoming the default way people interact with online tools. Instead of typing a few keywords, users now ask full questions, give detailed instructions, and are starting to expect clear, conversational answers. So, how can…
Multiple locations SEO
How do you handle 1 business with 30 locations in different states? Do you create a website and a page for each location or different…