How to calculate engagement rate: 2026 formulas & benchmarks
Key takeaways Engagement rate measures how many people interact with your social content relative to reach, impressions, or follower count. It includes actions like likes,…
Allow GPTBot to Crawl Your Site
Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don’t block…
How To Identify & Best Optimize for User Search Intent. The Step by Step Guide
Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I…
5 Best LinkedIn Summary Examples + How to Write Yours
Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that…
How to Create Your First Claude Skill (Tutorial)
Every time you open Claude, do you type the same things over and over? Your business details, your tone, your rules, all from zero, every…
Google May 2026 Core Update: Reddit Up, YouTube Down
Blog / Studies & Surveys / May 2026 Google Core Update: Reddit now holds nearly 5x more TOP 3 positions than YouTube Written by Yevheniia…
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
As the undisputed Queen of Pop returns to the dance floor with her upcoming 15th studio album, Confessions II, Absolut has added Madonna to its…
Measuring the ROI of AEO: A Framework for AI Visibility
Your finance team has a fair question. You want to spend money getting your brand cited in ChatGPT and Google AI Overviews, but those citations…
What It Is and How It Affects AI Visibility
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand…
Sharon Srivastava: Leading With Composure Through Presence
In a cultural moment defined by speed, noise, and the pressure to perform, Sharon Srivastava offers a different orientation. The work centers on a…