What is employee advocacy? A guide for marketers in 2025
Employee advocacy is one of the easiest ways to get your brand in front of more people without spending more on ads. When your team…
Paying $250 to watch Google play it safe with AI
Blog / AI & Search / Agentic AI Mode is just a $250 restaurant finder—for now Summarize this blog post with: What happens when you…
E-E-A-T Implementation for AI Search
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as…
What Are Influencer Tiers—and Which One(s) to Collab With
Influencer marketing presents brands with a powerful way to reach audiences through trusted voices. Understanding the different influencer tiers helps marketers make strategic decisions about…
SEO as Brand Infrastructure: Why Search Visibility is a Moat
Regardless of your industry, competition will be ever-present, meaning you need a way to safeguard the customer base you worked so hard to build. In…
How Much Does Google Ads Cost? (2025 Data + Insights)
I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the…
Fox News to Air Charlie Kirk Tribute Special Saturday
Top of the Ticker: Fox News will air a tribute to Charlie Kirk Saturday at 7 p.m. ET, with an encore presentation Sunday at 7…
Why Micro-Influencers Are the Future of Social Media Marketing
Social media marketing has gone through a serious makeover. Big celebrities and mega-influencers? Their shine has faded a bit. People just don’t trust them the…
You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.
Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like…
Florida’s Beaches Draw Millions Each Summer, But New Report Shows Popular Shorelines See Disproportionately High Accident Rates
Florida is synonymous with summer vacations. In 2024, a record-breaking 35 million visitors poured into the state during summer months, adding to the 156…