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Why Vines no and TikTok yes…?
Few time ago, Twitter created another social network. Vines. Do you remember it? Did you never use it?
Short vertical videos to upload and see. But Twitter closed it because it didn’t grow up so fastly.
Now there is TikTok. It is very similar to Vines and it is growing up very fastly and everywhere in the world. Why?
Why Vines no and TikTok yes?
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7 Replies
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byu/JonODonovan insocialmedia -
I’ve not used to either platform, but I’ve seen both through the years.
Didn’t ticktok allow one creator to send their work to another for editing, adding audio, adding graphics, etc and then it can move on and on, therefore making it a collaborative experience?
Again because I’ve never created with it – aren’t there a tools that tick tock has to make it more interactive and creative?
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Vine was never profitable.
They ran out of money. Friend of a friend is in silicon valley and the founder of Vine didn’t really want to sell out I think? Or it was a really cool project for him But that was about it. The main story is that vine could not pay for the amount of video storage
Video space is literally a giant storage money pit.
There are many examples of this across the internet.
Free internet video and publicly uploaded stuff is very hard to maintain.
YouTube is a historic money pit from Google.
I’m not super savvy on a particulars of tic tok. But when you have a government entity like a Chinese government having a stake in technology as much as they do. You basically have an unlimited runway funding to get your storage in order until prices go down.
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Twitter actually didn’t create vine, they created periscope. Periscope was the same sort of premise as vine, so Twitter purchased vine and closed it to direct users to periscope. That’s where they made a mistake. Instead of promoting their own platform they should have pivoted into vine instead.
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I’ve heard many stories like creators rallying to be paid millions for their work, very hard to do ads in 6 seconds at the time(Snapchat figured it out finally but still), and lack of proper leadership. Co-founders didn’t get along and ended up leaving and the staff was in NYC while Twitter was in SF so there was a lack of leadership. But yea TikTok is rich I heard they paid something like 30$ a user but once they stop advertising or people get tired of it idk what’ll happen. Video storage is expensive af too.
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TikTok’s AI and for you page changed the way content was displayed to the user, and it also seems like the 6 second content was not enough time to ever do more than just a quick joke
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Short answer: Marketing.
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