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Why does SEO Tools say “low competition” but if I google the keyword I see high DA sites ranking exactly for that?
This happens all the time, and I just don’t know why the SEO Tool would say it is easy to rank for that keyword when I get high DA websites between 50-90 (according to moz bar) ranking for the keyword (some even have it in the title).
What do SEO Tools mean when they say the keyword is “easy”?
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5 Replies
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I have the same problem. For a keyword for which the legend itself [Wikipedia] is ranking, the seo tool shows difficulty as 9-10
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All SEO difficulty keyword scores are flawed. From the perspective of a software vendor, a great formula for keyword difficulty is relatively easy. But they are incredibly hard to implement in an efficient and cost effective way. That’s why everyone is cutting corners, relying on flawed proxies like search volume, etc.
You should always trust what you see in the SERPs over whatever score a tool is giving you.
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Most SEO Tools use Google’s Ads API to present keyword statistics such as search volume and competition. In the case of competition, this is a score based on the ad impression competition (the number of competing domains buying clicks for that specific keyword) rather than your likelihood to rank organically.
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That competition is for PPC. For Keyword Research You’ve to check the competition manually.
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They base the competitiveness on the number of linking domains to the top 10 ranking pages
for that specific keyword.That’s it. They don’t take into account any other factors like content, on-page or the authority of the website. It’s flawed in my opinion, but can be useful for quick checks
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