Forums Forums White Hat SEO PPC Why do my old customers keep getting ads?

  • PPC

    Why do my old customers keep getting ads?

    Posted by seohelper on March 8, 2021 at 9:47 pm

    I have a digital product for sale and it is NOT a recurring charge – you buy it once and it’s yours forever. Yet, I have still have numerous customers repurchase my product 4 or 5 months later. I have my retargeting ads explicitly filter website purchases based on 1) the pixel’s purchase event and 2) my customer list that I upload periodically.

    I’ve checked and rechecked a hundred times over, and as far as I can tell, my audience exclusions are setup correctly. My exclusion window goes back 180 days (the max). Do you ever experience this? How can I solve it? I’m worried that my ads are not performing well over time because I keep advertising to the same people.

    RollingClouds14 replied 3 years ago 1 Member · 1 Reply
  • 1 Reply
  • RollingClouds14

    Guest
    March 8, 2021 at 10:01 pm

    A couple things:

    1. Do you have any type of tracking set up to see where these clicks are coming from?
    2. Are they asking for a refund after they purchase? I’m confused as to why multiple sales are a bad thing. Are they making up a large percentage of overall sales?
    3. Are your ad results still within your KPIs? If yes, then why worry about some extra sales?