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Why do my old customers keep getting ads?
I have a digital product for sale and it is NOT a recurring charge – you buy it once and it’s yours forever. Yet, I have still have numerous customers repurchase my product 4 or 5 months later. I have my retargeting ads explicitly filter website purchases based on 1) the pixel’s purchase event and 2) my customer list that I upload periodically.
I’ve checked and rechecked a hundred times over, and as far as I can tell, my audience exclusions are setup correctly. My exclusion window goes back 180 days (the max). Do you ever experience this? How can I solve it? I’m worried that my ads are not performing well over time because I keep advertising to the same people.