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    Which group should i be targeting with my Facebook ad?

    Posted by seohelper on March 5, 2020 at 2:38 pm

    I’m setting up an ad strategy using a 2-step funnel, firstly informing consumers on the benefits of the service of the company and secondly an ad to collect leads from the visitors of the landing page from the first ad, using similar visuals for familiarity.

    However, should i be targeting current lookalike audiences for the first ad, or should i just be targeting a broad age-range of people in the local area?

    Another question I have is; should i run a Lead Form ad, or should i have my 2nd ad drive page traffic towards a landing page that collects leads? (Or should i be doing an A/B test with both options?)

    Lastly, which ad “goals” should I be using for these 2 steps?

    Thanks! And sorry for the multiple layered questions

    (And ofcourse any suggestions on changes are 100% welcome)

    seohelper replied 4 years ago 1 Member · 0 Replies
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