Forums Forums White Hat SEO PPC When to create a LLA?

  • PPC

    When to create a LLA?

    Posted by seohelper on December 11, 2020 at 3:25 am

    My pixel has 700 events, 21 checkouts initiated, 5 add to carts, but no sales. Should I create a lookalike of the people clicking on my ad to further optimize this early?

    Raineko replied 3 years, 3 months ago 1 Member · 4 Replies
  • 4 Replies
  • travelbuddy27

    Guest
    December 11, 2020 at 6:31 am

    Remindme! 3 days

  • heeypizza

    Guest
    December 11, 2020 at 9:56 am

    700 events are not enough for Lookalike. It is recommended to have a minimum of 1000 conversions.

    In your case I would suggest you running a video ad. When you have enough views, create a lookalike of 95% Video Views. It takes not a lot of time to achieve but the results are usually good. And generally, video ads perform better than images. After that, you can create other lookalikes as Website Visitors and etc.

  • TTFV

    Guest
    December 11, 2020 at 10:30 am

    As a rule of thumb, Lookalikes should be based on your best quality seed audience with at least 1,000 members.

    As soon as you have 1,000 visitors, use that as your seed. As soon as you have 1,000 add-to-carts, that should be your seed. And as soon as you have 1,000 buyers, that should be your seed.

    You can try experimenting with different seeds/LLAs simultaneously too as the numbers get close.

    A final tip, it almost always makes sense to use max a 180-days time window for seeding lookalikes.

  • Raineko

    Guest
    December 11, 2020 at 11:35 am

    Yes it might work. I had a store and I got zero sales, once I made a video viewer LAL I started getting consistent sales.

    This worked for me, I don’t know if it will work for you though.