When to create a LLA?

Forum White Hat SEO PPC When to create a LLA?

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  • #13762
    seohelper
    Keymaster

    My pixel has 700 events, 21 checkouts initiated, 5 add to carts, but no sales. Should I create a lookalike of the people clicking on my ad to further optimize this early?

    #13763
    travelbuddy27

    Remindme! 3 days

    #13764
    heeypizza

    700 events are not enough for Lookalike. It is recommended to have a minimum of 1000 conversions.

    In your case I would suggest you running a video ad. When you have enough views, create a lookalike of 95% Video Views. It takes not a lot of time to achieve but the results are usually good. And generally, video ads perform better than images. After that, you can create other lookalikes as Website Visitors and etc.

    #13765
    TTFV

    As a rule of thumb, Lookalikes should be based on your best quality seed audience with at least 1,000 members.

    As soon as you have 1,000 visitors, use that as your seed. As soon as you have 1,000 add-to-carts, that should be your seed. And as soon as you have 1,000 buyers, that should be your seed.

    You can try experimenting with different seeds/LLAs simultaneously too as the numbers get close.

    A final tip, it almost always makes sense to use max a 180-days time window for seeding lookalikes.

    #13766
    Raineko

    Yes it might work. I had a store and I got zero sales, once I made a video viewer LAL I started getting consistent sales.

    This worked for me, I don’t know if it will work for you though.

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