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What’s Your Method of A/B Testing Ad Copy on Google Ads?
Hey guys. For A/B testing ads, I’ve read up on a lot and decided to rotate 4 ads on (optimize), and let Google Ads determine the ads with the best CTR. I would then delete the lower-performing ads (Bottom 2-3) and rotate in fresh ads with copy to try and beat my best-performing.
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Do any of you have any alternative / better methods of determining the best ad-copy? And if you’re already doing something similar; how many impressions should you let each ad gather before swapping in new ads with certainty?
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