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What’s your average ROA from cold audience?
What’s your average ROA from cold audience?
I’m new to the Facebook ads game and I’m currently building a Shopify site. I’ve spent the past several months researching this topic. As my ad budget will be very low, I am wary of throwing my limited budget down the drain with cold ads without seeing a positive ROA – but I have no choice as I will have zero warm audience at the start.
At what point is it recommended to start retargeting campaigns with LAL?
Thanks!