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What’s the best dashboard setup to drill down to the problem areas of your PPC data?
Hey everyone! Appreciate your insight.
How do you all set up your dashboard to let you gain fast insights on problem areas?
Redacted images are welcome
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4 Replies
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Data studio I’m building one for a client right now
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We use the data studio report for getting fast insight. We use some important metrics in the report like –
* Investment
* ROI
* Impression
* Clicks
* CTR
* Conversions
* Avg CPC
* Cost per conversion
* Conversion rate
* Campaign-wise performance
* Top Cities
* Top productsI hope this would help you in creating a dashboard for getting fast insights. If you have any query regarding this, please let us know, we would be happy to answer.
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It depends on what you are tracking? How many Lps and contact forms do you have? Are you tracking calls? Are you tracking social or organic content traffic? How many ad accounts?
If you are on multiple ad accounts what is the primary ad type?
My dashboard tracks overall at a glance and on another page I have breakdowns per platform I have one dashboard for all organic traffic and another for social and one more that shows all ad accounts
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My ppc dashboard shows keyword quality scores, impression to click trends, trends for bidding activity that I can narrow down by campaign if needed. CPC/conversion progress. I have a map that populates converting DMas and shows me the general bidding activity in that area in relation to the revenue. Typically I can spend 2-3 minutes looking at my dashboard and get everything I need to know. The level of detail would also depend on how you organize your account. I can’t think of a single metric I would need that data studio doesn’t support
