Wow, a lot of great feedback! Thank you very much! 🙂
So to summarize, tools seem to fall into these 3 categories:
**Premium tools** (expensive, but with rich functionality that is much more than rank tracking)
* Ahrefs
* SEMRush
* SE Ranking
**Basic tools** (cheaper, provides rank tracking)
* SerpRobot
**Free tools** (limited functionality, used for basic analytics)
* Google Analytics
* Google Search Console
* Google Trends
* Answer the Public
* Also Asked
* Bing Webmaster Tools